Discover Florence with Expert Local Guides

At Florentia City Tours, we are committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, and share your information when you use our site or our services, including guided walking tours, historical site visits, culinary experiences, art and architecture tours, private customized tours, and accessible tours.

Data Controller

Florentia City Tours, located at 12 Via Alessandro Volta, 50121 Florence, Tuscany, Italy, is the data controller responsible for your personal data.

Information We Collect

We collect the following types of information:

Contact Information: This includes your name, email address, phone number, and postal address, which you provide when you book a tour, subscribe to our newsletter, or contact us.
Booking Information: This includes details about the tours you book, the dates and times of your tours, and any special requests you may have.
Payment Information: When you make a payment for our services, we collect necessary payment information such as credit card details or other payment method information. This information is processed securely by our payment processors and is not stored directly on our servers.
Usage Data: We collect information about how you use our site, including the pages you visit, the links you click, and the search queries you submit.
Device Information: We may collect information about the device you use to access our site, including your IP address, browser type, and operating system.
Cookies and Similar Technologies: We use cookies and similar technologies to collect information about your browsing activity on our site. You can control cookies through your browser settings.

How We Use Your Information

We use your information for the following purposes:

To Provide Our Services: To process your bookings, provide you with the tours you have requested, and communicate with you about your tours.
To Improve Our Services: To analyze how you use our site and services, and to identify areas for improvement.
To Personalize Your Experience: To tailor our content and recommendations to your interests.
To Communicate with You: To send you newsletters, marketing communications, and other information that may be of interest to you. You can opt out of receiving these communications at any time.
To Process Payments: To process your payments for our services.
To Prevent Fraud: To detect and prevent fraudulent activity.
To Comply with Legal Obligations: To comply with applicable laws and regulations.

Sharing Your Information

We may share your information with the following categories of recipients:

Service Providers: We share your information with third-party service providers who assist us with payment processing, website hosting, email marketing, and other services. These service providers are contractually obligated to protect your information and use it only for the purposes for which we have engaged them.
Business Partners: We may share your information with business partners who offer complementary services or products that may be of interest to you.
Legal Authorities: We may disclose your information to legal authorities if required by law or legal process.
Other Parties with Your Consent: We may share your information with other parties with your consent.

Data Transfers

Your information may be transferred to and processed in countries outside of your country of residence. We will take appropriate safeguards to ensure that your information is protected in accordance with this Privacy Policy and applicable law.

Data Security

We take reasonable measures to protect your information from unauthorized access, use, or disclosure. These measures include encryption, firewalls, and access controls. However, no method of transmission over the Internet or method of electronic storage is 100% secure.

Data Retention

We will retain your information for as long as necessary to fulfill the purposes for which it was collected, including to provide you with our services, to comply with our legal obligations, and to resolve disputes.

Your Rights

You have the following rights with respect to your personal information:

Right to Access: You have the right to access your personal information that we hold.
Right to Rectification: You have the right to request that we correct any inaccurate or incomplete information.
Right to Erasure: You have the right to request that we delete your personal information.
Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal information.
Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
Right to Object: You have the right to object to the processing of your personal information.
Right to Withdraw Consent: If you have given us your consent to process your personal information, you have the right to withdraw your consent at any time.
Right to Lodge a Complaint: You have the right to lodge a complaint with a data protection authority if you believe that we have violated your rights.

To exercise any of these rights, please contact us at 12 Via Alessandro Volta, 50121 Florence, Tuscany, Italy.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on our site. Your continued use of our site or services after the posting of any changes constitutes your acceptance of the revised Privacy Policy.